art direction, concept design, illustration
SailThru Sightlines is a predictive marketing tool built to automatically drive personalization based on software intelligence. The goal of this project was to establish a visual story based on the potential of SailThru's newly developed platform. To create this, my team developed a script in which I took into full storyboarding, and created a visual style to meet the brand guidelines including color, typography, and implementing current iconography. Upon approval of the storyboards, I fully rendered an animation using the assets I created in Illustrator.