Pediarix eDetail

category

concept design, art direction

date

2017

client

GSK

launch project

view build

Description | Solutions

GSK has requested that Viscira design and develop a new PEDIARIX eDetail that will be deployed directly into Veeva. This resource seeks to evoke the emotional tie to PEDIARIX providers have by reminding them what they have accomplished within their practice, for their patients utilizing PEDIARIX, Infanrix and Kinrix and drive them to think about what they could accomplish with the aforementioned brands with Hiberix.

To create an eDetail that evoked an emotional tie to children, I wanted to create a concept that felt as though we were experiencing a visit to your pediatricans office. The handrawn look represents a juevnile look, while displaying information about the drug, and its purpose for each milestone age in the first 6 years of the patients life.